Ultimate Health Swipe File Index

When I first thought about putting this product together my initial plan was a package of between 40-50 controls and swipes in the health space. Written by some of the best copywriters in the world these letters were long standing controls and winners (not to mention some of the most difficult to find). 

But just giving a package of swipes didn't seem like it was enough. Sure, analyzing these swipes would give you insight into what made them work but I wanted to add some more value to what I was offering.

That's why I came up with the idea of creating an index of the swipes I had gathered. This would basically be a cheat sheet for the swipes where I list some important details about the letter (product type, medium it was used, topic it covers, big idea, lead type, what the letter does well).

This way, if you were working on something you would be able to easily filter down and find the swipes that might be relevant to you. For example, if you were looking for inspiration for an anti-aging supplement you'd be able to filter by those specifics and find the letters that fit.

Below you'll find a link to download the Ultimate Health Swipe File Index (an Excel file so you can filter and search for whatever you want) as well as a link that let's you download all the swipes at once as a ZIP file for easy use. 

Ultimate Health Swipe File Index

Download the Health Swipe File Index here

Swipes

Download all swipes (zip file)

P.S. It's a pretty big file (~700MB) and depending on your internet connection speed it may take a few minutes to download so please be patient.